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Joico Color Intensity

Discover a dazzling spectrum of bold, vibrant color with JOICO Color Intensity shades.

This expressive and bold color line has intensely concentrated pigments that are designed to create over-the-top vibrancy!

Color Intensity’s 30 shades of semi-permanent colors can be inter-mixed for endless creative color possibilities.

These colors last between 5-15 shampoos depending on the shade, the starting level and the condition of your hair. With an ever changing palette, you can always be on top of the latest fashion trends!

Whether you pre-lighten your hair for maximum vibrancy, or you want to add rich tones or a pop of color over previously colored, or highlighted hair, these shades are sure to make heads turn.

We carry the complete line of Color Intensity shades – everything from bold rainbow inspired colors, soft pretty pastels, to shimmering jem stone and metallic hues.

Ask your stylist about our Color Intensity shades on your next visit.